For this project I was tasked with revamping the Lazer technology films with fresh ideas and ways of visually representing the four pillars on which Lazer designs their helmets - Impact, Ventilation, Lightweight and Sustainability.

I was responsible for designing this campaign’s story and initial creative ideation, This meant creating story boards and pitching ideas to our creative director and CG lead, and working with them to develop a holistic world and language for these sister films.